Job Description

Location (mandatory): Easy Aurora NY 14052 We are hiring a Coordinator, Social Media to join their Global Social Media Team. Based in East Aurora, NY, this hybrid role will focus on developing and executing social media strategies for brands. The position emphasizes customer engagement across various platforms, supporting business objectives, and ensuring strong integration with marketing campaigns. 30 hours per week, hybrid role (4 days in office, Friday remote).

• Lead the development, execution, and management of social media activities for brands.
• Engage directly with fans through owned social media channels, including TikTok, Meta, LinkedIn, YouTube, X, Threads, and Instagram.
• Execute creative and engaging campaigns, converting fans into customers.
• Support business objectives and digital presence by emphasizing engagement and conversion.
• Work closely with the marketing team to ensure social media strategies are aligned with overall brand campaigns.
• Use moderation tools (e.g., Sprinkle) to manage and engage with user-generated content.
• Monitor and analyze the effectiveness of social media campaigns, providing insights and recommendations for improvement.

• Strong social media experience, including familiarity with platforms like TikTok, Meta, LinkedIn, YouTube, X, Threads, and Instagram.
• Knowledge of user-generated content and how to leverage it for brand growth.
• Experience with moderation tools such as Sprinkle.
• Highly creative with a passion for engaging with customers and turning fans into brand advocates.
• Strong communication skills, with the ability to engage with diverse online audiences.
• Proactive, with a deep understanding of social media trends and audience behavior.

• Bachelor's degree in Marketing, Communications, or a related field.
• Previous experience in social media management or digital marketing.
• Proven track record of engaging with online communities and executing social media campaigns.
• Experience with content creation for social media platforms.
• Strong understanding of social media analytics and performance metrics.

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